Banners Size and Shape
Before, banners come in one standard size. But when the banner blindness problem hit the affiliate marketing industry, a wide range of different banner shapes and sizes became available. It does not only solve the problem about banner blindness, it also makes it easy for you to find a good place for these banners in your site.
You shouldn’t be contented by the standard banner you put at the top portion of your site. It’s also good if you will place rectangular or square banner in the middle of your content as long as it will look right and will not ruin the overall design and appearance of your website. Another thing you can do is to add a text underneath, beside, or on top of the banner. Such text must guide the visitors to the same link. This method can help improve your click through rate, provided that you won’t go against the rules of the affiliate marketing program.
When it comes to using affiliate banners, you should always be testing first. There are times when you need to shift from one merchant to another just to gain more profit.
Placement of Affiliate Banners
The secret to making your ads more profitable are correct placement and maximum optimization. To achieve these, you need to do a lot of research. The first thing you can do is to select the right merchants to promote. Just make sure that the products or services you will advertise in your site are of high demand to be sure that they will get more clicks. After choosing your merchants, you should start making content to explain and convince the users why you chose that merchant. It is then followed by the placement of the banner.
Banner placement mainly depends on the layout of your site. Depending of the size of the website’s margins, you can throw in ads of different width size. Just keep in mind though that the header for the banner ad must be capable enough of sending a clear message to the site’s visitors and users.
If your site has a horizontally-designed lay-out, then it is advisable to put in squarer or longer banner ads. The most important thing here is to make sure that your ads blend well with the feel and look of your site.
The goal of affiliate banners is to deliver a message to the site visitors and encourage them to click on and then purchase the product. All the ads you must put in your site must be capable of doing this for them to be considered helpful.
